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Rewriting the Rules of Women’s Performance

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Our mission

The next evolution in performance

At Well Nourished, we’re pioneering a new approach in performance and leadership development: physiology-first leadership. 

Current leadership initiatives focus on mindset, skills and traits but ignore physiological state: the internal conditions that set the ceiling for mental clarity, energy, and resilience. This oversight is catastrophic, especially for women. 

Performance dips linked to menstrual cycles, perimenopause, and other transitions often strike at the peak of their careers – draining pipelines and costing organisations millions.

20 years ago, companies ignored mindset and dismissed resilience as “soft skills.” Today, mindset is mainstream.

Physiological state is the next evolution. When leaders understand and support the systems that shape their state, they can perform with confidence and consistency under any conditions. 

Organisations that act early will attract, retain, and elevate female leaders – removing invisible barriers that have held women back for decades, while also delivering measurable ROI through stronger retention, productivity, and leadership continuity.

What Does Ignoring Female Physiology Cost Your Organisation?

When physiological state is overlooked, performance dips are inevitable, especially for talented women at the peak of their careers. 

One example is perimenopause; 79% of peri/meopausal women whose symptoms negatively impact them at work report reduced concentration, while 68% report increased stress. 1 in 10 women aged 40-55 have left a job due to menopause symptoms. 

The result goes beyond individual performance; it’s lost revenue, fractured pipelines, and wasted investment that organisations can’t afford, with menopause-related productivity loss costing the UK an estimated 1.5 billion annually.

Wasted Invetment

Millions in training and coaching are lost when physiology makes a leader’s most valuable traits and skills inaccessible.

Absenteeism & Presenteeism

Unaddressed memory and concentration issues, anxiety, low mood, overwhelm and stress silently drain productivity.

Leadership Dips

Brilliant leaders falter without warning; high-potential women vanish from pipelines due to insufficient support.

Productivity Blind Spot

Companies invest in tech efficiencies but neglect the physiological efficiencies of their leaders to think clearly, manage stress and execute at their full potential.

Business Disruption

Projects stall, recruitment costs spiral, and momentum is lost.

Falling Behind

Physiology is the next frontier of performance. Early adopters will gain the edge; laggards will watch pipelines collapse.

The Power of Physiology-First Leadership

In elite systems – sport, military, aviation – optimising physiological state is a baseline, not a luxury. Business leadership is the only high-performance arena where physiology is ignored. 

That is no longer tenable. The companies that act first will reap retention, resilience, and ROI.

Retention Secured

High-value women stay and rise instead of stepping back or leaving. 

Productivity Unlocked

Leaders regain energy, clarity, and decisiveness, driving measurable gains across teams.

Pipelines Protected

Female talent progress without hidden barriers holding them back.

Diversity Advanced

Women remain visible at senior levels, strengthening equity and shaping a culture where performance is possible at every stage of a career.

Competitive Edge Gained

Early adopters of physiology-first leadership keep talent, continuity, and profitability others can’t match.

Merz Case Study

Here’s What’s Possible

Leading UK healthcare company Merz  identified two female leaders who were displaying a drop in impact and motivation when delivering key projects, despite being highly skilled and experienced.

The company’s goal was to support these valued leaders to restore their energy, confidence and leadership capacity,  to remove performance barriers, safeguard team-wide productivity and restore strategic project delivery.

Over £100,000 Productivity Uplift

By restoring energy, clearing brain fog and re-engaging the leaders fully in their roles, productivity gains exceeded £100,000. An estimated 1000% + ROI.

Over £60,000 saved in turnover costs

One senior leader had written her resignation letter before the programme. Retaining her saved over £61,000 in recruitment and onboarding costs – and protected critical projects from disruption.

Leaders back at their best

Within months, participants reported being “on fire” at work, with renewed confidence, sharper focus, and stronger leadership presence. One secured an international promotion whilst leading a major HR system implementation with clarity and authority.

Stronger teams and culture

Engaged leaders inspire teams. This created powerful  ripple effects: improved energy, engagement, and resilience. Zoe Dunbar, the company’s Country Manager stated that the programme sent a powerful message;  that the organisation values and supports female leaders at every stage of their careers.

Physiology-First Solutions

Strategic Leadership

Close the physiology gap; retain and elevate your female leaders

Physiology-First Talks and Workshops

Empowering conversations that drive real change

Spark awareness, challenge assumptions, and drive action across your organisation. Our high-impact talks and workshops blend science, storytelling, and practical tools to reframe physiological state as a business advantage.

What Organisations Are Saying

Invaluable insights and practical advice for navigating this life stage at work

Elizabeth’s Perimenopause Decoded Lunch and Learn was brilliant, it was full of invaluable insights and practical advice for navigating this life stage at work. She fostered a supportive environment that encouraged openness and honesty. We’re already looking forward to welcoming her back.

— Sarah Ward | Roundhouse Trust

The session left every woman ready to perform at the highest level

Liz was phenomenal – her depth of knowledge and magnetic energy left every woman in our BEYOUROWN Mastermind feeling empowered, connected to her body, and ready to perform at the highest level. Through Well Nourished, she guides women to truly understand their health and hormones so they can optimise every area of life. She’s not just an expert but a true advocate for women’s health, and her presence elevated our mastermind beyond measure.

— Samanah Duran | CEO, BEYOUROWN

The next frontier of performance

A physiology-first approach can seem challenging to implement. So it has remained in the realm of EAP until now, despite the fact that physiological state underpins human performance. 

Instead of asking “what will this cost”, the real questions should be “what would it cost if we don’t?”

A 20bn opportunity

Neglecting women’s health (thus, physiology) in the workplace costs the UK economy billions.

(AXA Health & Centre for Economics and Business Research)

Over 1000% ROI

Companies working with us have reported upwards of 1000% ROI after working with us, as a result of measurable productivity uplifts and retaining senior leaders who had planned to resign.

Advance DEI and profitability simultaneously

Unlike many corporate initiatives, physiology-first leadership simultaneously advances equity and profitability. Few strategies so neatly align inclusion and performance – this is one of them.

A new frontier in performance and productivity

Organisations are pouring millions into leadership training, coaching, and tech efficiencies, while neglecting one of the biggest performance drivers: physiology. Until companies close this gap, they’ll keep leaving millions in untapped leadership capacity and productivity on the table.